Lie Sang Bong Tower (Cheongdamdong 97-6)
Lie Sang Bong is Korea’s leading fashion designer who creates contemporary style reflecting traditional Korean and Oriental aesthetics. He is work is famous for getting a motif and inspiration from Korean alphabet Hangeul. He does shows in New York Fashion Week and Paris Fashion Week.
Unsangdong and Lie Sang Bong have been discussing collaboration for several years as they share the vision that “fashion is architecture and architecture is fashion”. They both believe there is not a clear division among different sectors when it comes to forming a lifestyle.
Lie Sang Bong Tower is an iconic additional to Cheong-dam Dong, which represents a posh Gangnam area in Seoul. The building is right next to luxury clothing brand Shingsegae International’s HQ designed by Olson Kundig. Unsangdong was conscious that this is a rare flagship store by a Korean designer in an area which is otherwise packed with foreign high-end designer flagship stores from House of Dior Boutique by Christian de Portzamparc and Peter Marino, Givenchy HQ designed by Piuarch.
Lie Sang Bong Tower houses Lie’s showroom and studio from the ground floor to the 2nd floor. Above the studio are the office rental (4th-8th) and premium residence space (9th-13th floor). The top two floors (14th-15th) are devoted to cultural space managed by Lie Sang Bong as a gathering place and will be widely open for fashion and creative people. Unsangdong is discussing various cultural programs with Lie.